Audi will launch a 5-door coupe model, the all-new A7 through interactive billboard in Times Square, April 18.
These ads will display the place, object and purpose of the all-new Audi A7 in New York City to form bold designs, in 20 places during the one-minute every hour, until May 1, 2011.
The campaign is the latest model Audi Less than one week, before the New York International Auto Show (NYIAS) is opened. In addition to the billboards of Times Square, QR-coded with text messages and URLs as well as displayed on the seven locations. Also to be found in A7BoldDesign.com, YouTube and a number of automotive websites.
Highlights of the all-new A7, including advanced features such innovative MMI touchpad, an integrated display, and display state-of-the-art on the headrest.
A7 is supported by a 3,000 cc engine Audi TFSI V6-powered all-aluminum 310 hp and 325 lb-ft of torque (440 Nm).
There are an estimated 1.264 million pedestrians per day will pass through interactive billboards Audi. Located at 46 Street and Broadway, LED billboard-sized 15,000 square feet will bring you to life Audi A7 with the tagline "Designed boldly boldly Designed car deserves a world", a car designed with a bold, worthy of a world that is designed with bold.
"All-new Audi A7 take a cue from high art, with dramatic stylings and bold features. A symbol of progress Audi sedan will join the ranks of icons in design and technology. To celebrate the bold statement that A7, interactive Times Square billboard will be displayed on location in New York City representing the superior and the arts, "
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