Wednesday, June 1, 2011

Lexus hatch coming to U.S. in 2012


Last week, Lexus released a teaser image for a small hatchback that’s tipped to debut in concept form at the Frankfurt Motor Show in September. At the time, we wondered out loud if Toyota’s premium brand would see fit to offer the entry-level model here in the States since sales of small wagon-shaped premium cars like the Audi A3 and Volvo C30 have yet to set this side of the world on fire.

Citing unnamed sources at Toyota, Automotive News reports that the Lexus hatch will indeed be developed for Europe but could possibly come Stateside in 2012. If that’s true, the entry Lexus would potentially go up against the aforementioned European hatchbacks along with the BMW 1 Series and upcoming small cars from Cadillac and Lincoln.

Previous rumors had indicated that the new Lexus hatchback would be based on the Toyota Auris, carry the CT designation and come equipped with a range of hybrid powerplants – possibly starting with the 1.8-liter four cylinder with Hybrid Synergy
With high fuel prices and decreased cash flow, many buyers are looking for smaller cars that don’t compromise on luxury or prestige – or so the theory goes. It’s a lesson that the European automakers have learned, and learned well with offerings like the BMW 1 Series, Audi A3, and Volvo C30. Now, Lexus has confirmed it is entering the fray with a contender of its own, releasing this sketch to give us a little preview.

Expected to debut in concept form at the upcoming Frankfurt Motor Show – right where its desired competitors are birthed – the Lexus hatchback is anticipated to carry the CT nameplate and offer up a variety of hybrid drivetrains in a package that could set the tone for future Lexus models from the ground up. While a version of the hatchback is widely expected to reach showrooms, we have to wonder if the relatively disappointing sales for cars in this segment (essentially everyone but Mini) will keep the production CT out of American dealers. Stay tuned for more info as the show approaches next month.



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